PRIVACY & COOKIE POLICIES

Last updated: June 23, 2026

This Privacy Policy describes how PLAYFUL Co., Ltd. (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from www.playful-dc.com (the "Site") or otherwise communicate with us (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

CHANGES TO THIS PRIVACY POLICY

• We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.

HOW WE COLLECT AND USE YOUR PERSONAL INFORMATION

• To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.
• In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

WHAT PERSONAL INFORMATION WE COLLECT

• The types of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term "personal information", we are referring to information that identifies, relates to, describes or can be associated with you.

INFORMATION WE COLLECT DIRECTLY FROM YOU

• ・Basic contact details including your name, address, phone number, email.
• ・Order information including your name, billing address, shipping address, payment confirmation, email address, phone number.
• ・Account information including your username, password, security questions.
• ・Shopping information including the items you view, put in your cart or add to your wishlist.
• ・Customer support information including the information you choose to include in communications with us.
• ・Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.

INFORMATION WE COLLECT THROUGH COOKIES

• We also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address and other information regarding your interaction with the Services.

INFORMATION WE OBTAIN FROM THIRD PARTIES

• Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as other companies that support our sites and services.
• Our payment processors and international logistics partners, including Global-e, who collect and process payment information and shipping details (such as billing address, shipping address, and customs information) to process your payment, facilitate international order fulfillment, and provide cross-border shipping services. Global-e acts as the merchant of record for international transactions and handles your information in accordance with their Privacy Policy.
• When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

HOW WE USE YOUR PERSONAL INFORMATION

• ■ Providing Products and Services. We use your personal information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfill your orders, to send notifications to you related to your account, purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, facilitate any returns and exchanges and to enable you to post reviews. For international orders, we share your shipping and order information (excluding payment details) with Global-e, our international logistics partner, who processes the transaction as merchant of record and handles the information in accordance with their Privacy Policy.
• ■ Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you advertisements for products or services.
• ■ Security and Fraud Prevention. We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe.
• ■ Communicating with you. We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interests in order to be responsive to you, to provide effective services to you, and to maintain our business relationship with you.

COOKIE POLICY

• This Cookie Policy explains how playful-dc.com uses cookies and similar technologies to recognize you when you visit our website.

WHAT ARE COOKIES?

• Cookies are small data files that are placed on your computer or mobile device when you visit a website. They are widely used by website owners to make their websites work, or to work more efficiently, as well as to provide reporting information.

HOW DO WE USE COOKIES?

• ・To recognize you when you visit our website.
• ・To remember your preferences.
• ・To monitor and analyze the performance, operation, and effectiveness of the website.

YOUR CHOICES REGARDING COOKIES

• You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences by clicking on the appropriate opt-out links provided in our cookie consent banner.
• For more information on how to manage cookies on your browser, visit the help section of your browser.

UPDATES TO THIS POLICY

• We may update this Cookie Policy from time to time to reflect changes to the cookies we use or for other operational, legal, or regulatory reasons.

CONTACT

• If you have any questions about our privacy practices or this Privacy Policy, please contact us.